Business of Art


BUSINESS OF ART CLASSES


How to Get Out of a Creative Rut

Lizzie Larock
12:00 Thursday, October 8th
$30

As part of the Business of Art series, Lizzie Larock will share her favorite tips and tricks for getting out of creative ruts, to see things differently, and to be more creative in your life. Creativity is a state, not a trait, there is no “creative bone” in the body, so anyone can be creative (or increase their creativity) if they want to. And the ripple effects of tapping into creativity are numerous from stress-reducing physical health benefits to confidence-boosting mindset benefits. We are all born creative, however, even the most creative among us get stuck in stress or just day to day minutiae all of which winds up depleting our creative reserves. If you’ve been feeling wiped out from all that’s going on, today, and feeling less than creative, then this is a little creative caffeine espresso shot for your soul … Whether you’re a professional artist or just someone who wants to tap into your curiosity and creativity a bit more, this class is for you. 

This class is presented online through Zoom. The class link will be emailed one day before the start of the class.

Registration: https://www.eventbrite.com/e/how-to-get-out-of-a-creative-rut-tickets-120452327153


What Are You Worth: Money as a Tool to Achieving Your Goals

La Bourgeois
10:00am Saturday, October 10th 
$30

As part of the Business of Art series, LA Bourgeois presents on approaching money as a tool to achieve your goals. We are worth so much more than money, and yet we give it such power. In this workshop, we begin by acknowledging that money is merely a tool to achieve our goals, and only one of the many tools in our tool belt. We discuss the three myths of scarcity: There’s not Enough, More is Better, That’s Just the Way It is. We end by taking action, applying these lessons learned to pivot or start businesses and price products. 

This class is presented online through Zoom. The class link will be emailed one day before the start of the class.

Registration: https://www.eventbrite.com/e/what-are-you-worth-money-as-a-tool-to-achieve-your-goals-tickets-120456884785


Digital Marketing 101: Hashtags, DM’s, and Trolls, Oh MY!

Josie Litchfield
12:00 noon Tuesday, October 13th
$30

Small business owners face a unique challenge when it comes to marketing- you don’t have the resources to hire a professional marketing company, but you’re also so busy running your business that you don’t have the time to figure it out yourself. As part of the Business of Art series, Josie will provide simple step-by-step plans you can do on your own time and your own budget. Promoting yourself is never easy, let’s take the pain out of the process and learn the secrets the big marketing companies don’t want you to know!  

This intro class will teach participants: 

  • How to build your brand online with social media, storytelling, and calls-to-action 
  • An overview of the most used social media platforms such as Facebook, Instagram, and Twitter, etc., and an exploration of which ones will work for you 
  • How to set up your accounts (i.e. the differences between business and personal pages, groups, and events), how to build accounts that grow, and what mistakes to avoid (please don’t ever post hashtags on Facebook!) 
  • A guide to WHAT to post, WHERE, and WHEN to post it 

Participants will learn simple social media hacks to save time and also the basic rules of each platform to make sure you don’t get put in ‘Instagram Jail’ (this is a thing…). If time allows, we will dip into data to view what is working and what’s not. Participants will leave with a concrete to-do list to get started and will receive a downloadable PDF of ‘What to Post’ as well as a ‘Content Calendar.’   

This class is presented online through Zoom. The class link will be emailed one day before the start of the class.

Registration: https://www.eventbrite.com/e/digital-marketing-101-hashtags-dms-and-trolls-oh-my-tickets-120459125487 


Creating Fertile Soil for the Seeds of Inspiration

La Bourgeois
10:00am Saturday, October 17th
$30

Foster your inspiration as you move forward in your art and business. As part of the Business of Art series, this workshop gives you the space, techniques and exercises to boost your creativity and start finding answers like how to make art again and what to do while the pandemic persists. We start with a meditation and then move into ways to take action: making an appointment with your work, following your curiosity, exercises to “pop your brain” and spark inspiration, embracing gratitude, and celebrating goals achieved. Learn how these tools help train your brain by engaging both the spiritual and physical sides of your being. Ask your questions and end ready to take focused action in your art and your business, making real progress as you negotiate this new world.

This class is presented online through Zoom. The class link will be emailed one day before the start of the class.

Registration: https://www.eventbrite.com/e/creating-fertile-soil-for-the-seeds-of-inspiration-tickets-120460567801 


Digital Marketing 2.0: Become Your Own Marketing Ninja! 

Josie Litchfield
12:00 noon Tuesday, October 20th 
$30

So you’ve got your Social Media accounts all set up, you’re posting great content, and your online audience is growing – what now? 

This class will cover:

  • ‘Insights:’ How to know what’s really working and what’s not 
  • The difference between followers, likes, reach, and engagement- which metrics matter and what you should really be focusing on 
  • Tips on how to grow an online audience, and how to convert your followers 
  • How to build an email ‘drip’ campaign that works without you doing a thing
  • ‘Local Search’ (yelp, Google, etc.) and reputation management: how to handle trolls, comments, and public negative feedback 

As part of the Business of Art series, this course includes a downloadable PDF of ‘How to Register Your Business with Google’ as well as a step by step guide in how to collect reviews on Google (it’s not as easy as you think) plus a list of the best Calls-to-Action we’ve seen for small businesses, non-profits, and creatives.  

After this class, you may feel that you are not the best person to market your business (or maybe you don’t have time because you would rather be…. running your businesses!). We close out this class with tips on how to hire a great marketer (and what to look out for). Moving forward, you will know enough to run your own basic marketing campaigns, or you can surprise your new marketer with some very smart questions.

This class is presented online through Zoom. The class link will be emailed one day before the start of the class.

Registration: https://www.eventbrite.com/e/digital-marketing-20-become-your-own-marketing-ninja-tickets-120459931899 


TEACHER BIOS


LA Bourgeois loves helping all kinds of artists manifest their creativity. Through a combination of creative play and exploration of your curiosity, she works together to inspire you to create your chosen art form. She pursues art as it takes her, but her main love is writing. LA has a degree from the University of Denver in English with an emphasis on Theatre. She’s a serial entrepreneur, having run businesses as diverse as an internet service provider, yarn & fabric shop, and liquor store. She believes exploring your creativity invites joy into your life; embracing your creativity infuses your life with joy; and manifesting your creativity gives you a joyous purpose.


Lizzie Larock is a photographer, a writer, and a positive-psychology based coach. She’s the host of Gratitude Gravy podcast (launching in September), the creator of the PhotoWalk Guide (over 9000 Lizzie photowalkers out there and counting) and the creator of The Life Feast online membership program. She was Steamboat Creates Creative Leader of the Year in 2018. She’s lived in Steamboat for over 25 years and is the artist formerly known as the stressed-out owner of The Old Town Pub (14 years). Lizzie lives with her husband Matt, their dog, Luna, and their identical twin teenagers, Catherine and Jacey. She works in her studio above Lyon’s Drugstore complete with a typewriter and a mandatory haiku entrance tariff. She loves chardonnay nay, dislikes the carpool lane, and co-writes/performs all of these and other mom parodies in Steamboat Creates’ annual comedic Cabaret performance. You can learn more about her at https://larockstarcreative.com


Josie Litchfield is the founder of Kata Marketing, a small business marketing agency based in Northern California. Josie graduated from CU Boulder with a Bachelor’s Degree of Arts. She worked as the marketing director for a Foster Care Agency for 10 years, earning a Certification in Advanced Search Engine Optimization from The Bay Area Search Engine Academy. Since 2010, Josie has developed creative marketing strategies to help artists, non-profits, entrepreneurs, and small business owners to grow their sales online and in person. She’s especially excited to bring her workshops virtually to the Steamboat community, where she was born and raised.