Business of Art


2021 REGISTRATIONS OPEN


Digital Marketing 101: Hashtags, DM’s, and Trolls, Oh MY!

Josie Litchfield
Wednesday, April 28th
12:00 – 1:00 PM
$30 ($25 for SC Members)

Small business owners face a unique challenge when it comes to marketing- you don’t have the resources to hire a professional marketing company, but you’re also so busy running your business that you don’t have the time to figure it out yourself. As part of the Business of Art series, Josie will provide simple step-by-step plans you can do on your own time and your own budget. Promoting yourself is never easy, let’s take the pain out of the process and learn the secrets the big marketing companies don’t want you to know!  

This intro class will teach participants: 

  • How to build your brand online with social media, storytelling, and calls-to-action 
  • An overview of the most used social media platforms such as Facebook, Instagram, and Twitter, etc., and an exploration of which ones will work for you 
  • How to set up your accounts (i.e. the differences between business and personal pages, groups, and events), how to build accounts that grow, and what mistakes to avoid (please don’t ever post hashtags on Facebook!) 
  • A guide to WHAT to post, WHERE, and WHEN to post it 

Participants will learn simple social media hacks to save time and also the basic rules of each platform to make sure you don’t get put in ‘Instagram Jail’ (this is a thing…). If time allows, we will dip into data to view what is working and what’s not. Participants will leave with a concrete to-do list to get started and will receive a downloadable PDF of ‘What to Post’ as well as a ‘Content Calendar.’   

This workshop is presented online through Zoom. The workshop link will be emailed one day before the start of the workshop.

Registration: https://www.eventbrite.com/e/digital-marketing-101-hashtags-dms-and-trolls-oh-my-tickets-146648384265


Grant Seeking Tools through the Bud Werner Memorial Library

John Major
Friday, April 30th
12:00 – 1:00 PM
$30 ($25 for SC Members)

Steamboat Creates presents this workshop in partnership with Bud Werner Memorial Library. The library offers free access to the Funding Information Network’s Foundation Directory Online–the premier grant-seeking resource available to nonprofits. Reference Librarian, John Major, will teach this workshop, which will include how to access this valuable resource, a demonstration of its functions/abilities, and other tips and tricks for analyzing funding mechanism behavior in the nonprofit world.

This workshop is presented online through Zoom. The workshop link will be emailed one day before the start of the workshop.

Registration: https://www.eventbrite.com/e/grant-seeking-tools-through-the-bud-werner-memorial-library-tickets-146649772417


Business Basics

Randy Rudasics
Monday, May 3rd
12:00 – 1:00 PM
$30 ($25 for SC Members)

Steamboat Creates presents this workshop in partnership with Colorado Mountain College’s Entrepreneurship Center. Randy Rudasics will teach this workshop on the basics of business with a focus on DIY accounting, revenue and expense tracking, and a variety of practical suggestions for maintaining good records, marketing, and running a profitable business. Topics to be covered will include balance sheets and income statements; simple systems to track daily, weekly and monthly financial activities; tracking revenue and expenses; defining an employee versus a contractor; principles of marketing; and more. There will be time during the workshop to discuss when to seek help with financial records via software solutions, bookkeeper or CPA; reasons to form an LLC or stay a sole proprietor; and ask questions. 

This workshop is presented online through Zoom. The workshop link will be emailed one day before the start of the workshop.

Registration: https://www.eventbrite.com/e/business-basics-tickets-146650711225


Digital Marketing 2.0: Become Your Own Marketing Ninja! 

Josie Litchfield
Wednesday, May 5th
12:00 – 1:00 PM
$30 ($25 for SC Members)

So you’ve got your Social Media accounts all set up, you’re posting great content, and your online audience is growing – what now? 

This class will cover:

  • ‘Insights:’ How to know what’s really working and what’s not 
  • The difference between followers, likes, reach, and engagement- which metrics matter and what you should really be focusing on 
  • Tips on how to grow an online audience, and how to convert your followers 
  • How to build an email ‘drip’ campaign that works without you doing a thing
  • ‘Local Search’ (yelp, Google, etc.) and reputation management: how to handle trolls, comments, and public negative feedback 

As part of the Business of Art series, this course includes a downloadable PDF of ‘How to Register Your Business with Google’ as well as a step by step guide in how to collect reviews on Google (it’s not as easy as you think) plus a list of the best Calls-to-Action we’ve seen for small businesses, non-profits, and creatives.  

After this class, you may feel that you are not the best person to market your business (or maybe you don’t have time because you would rather be…. running your businesses!). We close out this class with tips on how to hire a great marketer (and what to look out for). Moving forward, you will know enough to run your own basic marketing campaigns, or you can surprise your new marketer with some very smart questions.

This workshop is presented online through Zoom. The workshop link will be emailed one day before the start of the workshop.

Registration: https://www.eventbrite.com/e/digital-marketing-20-become-your-own-marketing-ninja-tickets-146653038185


Instagram for Creatives

Lizzie Larock
Friday, May 7th
12:00 – 1:00 PM
$30 ($25 for SC Members)

No matter what kind of creative business owner you are, if you feel at a loss of what to post/when to post/what format to post … this class is for you. Whether you are a frequent scroller on the Instagram app or someone who wants to better leverage its huge potential, this workshop is jam packed with creative ideas. From bio links, carousels, feed, reels, stories, guides and archives to IGTV, IGLIVE, DMs and Rooms, you’ll find out how to maximize Instagram while minimizing your efforts (because none of us have time to spend all day there).

If this sounds overwhelming, it doesn’t have to be. Any workshop with Lizzie is delivered in a simple/clear/actionable/humorous way (because having creative fun is required). Lizzie has been an early adopter and fan of various social media strategies for business. She has given Facebook makeover talks for the Steamboat Chamber, Twitter talks for Ignite Steamboat and now is excited to bring her Instagram ideas and expertise to the Steamboat Creates community. She has helped marketing clients create effective and fun social media strategies for over a decade and uses these platform to grow her own online creativity course and podcast business.

Registration: https://www.eventbrite.com/e/instagram-for-creatives-tickets-150237764197


 

How to Create a Business Website on Squarespace in 10 Hours

Michanae Edwards
Tuesday, May 11th
12:00 – 1:00 PM
$30 ($25 for SC Members)

Creating a website for your small business can be very intimidating and it can be so hard to figure out where to start and how to make sure it’s successful. In this workshop, we’ll be working with the all-in-one platform Squarespace, where I’m a certified Squarespace Circle member. Learn to create a website that works for your business and communicates your message in a gorgeous way to attract just the right audience.

We will cover:
– Setting up your account
– Selecting the right website template
– Selecting a font and color theme
– Creating a sitemap that is effective
– How to create and strategically place “Call to Actions”
– How to explain the value/service/product you provide

This workshop is presented online through Zoom. The workshop link will be emailed one day before the start of the workshop.

Registration: https://www.eventbrite.com/e/how-to-create-a-business-website-on-squarespace-in-10-hours-tickets-147696583457


From Manuscript to Bookstore: The Ins and Outs of Publishing

Barb King
Friday, May 14th
12:00 – 1:00 PM
$30 ($25 for SC Members)

You’ve written a book. Now what?

First, find out how to make sure your book looks professional whether you’re self publishing or working with a publishing house. Learn what makes a good design and become versed in the language of typesetting so you can communicate with publishing professionals.

Next, learn about the steps and stages a manuscript goes through from when it leaves your hands to when it lands on the shelf at a bookstore. From paper selection to when blues are a good thing, find out what goes on behind the scenes at a publishing house.

This workshop is presented online through Zoom. The workshop link will be emailed one day before the start of the workshop.

Registration: https://www.eventbrite.com/e/from-manuscript-to-bookstore-the-ins-and-outs-of-publishing-tickets-147694471139


TEACHER BIOS


Michanae Edwards Michanae(pronounced Mi-sha-nay) is the owner and designer behind Michanae’s Designs. She is an island girl from Ocho Rios, Jamaica. She started Michanae’s Designs in September of 2019 and it grew very quickly. Michanae has worked with business owners in Steamboat and from all over the United States, right from the comfort of her own home. She specifically works with female service providers who are interested in a more minimalist approach to design – someone who’s looking for a website and brand to be designed strategically to achieve a certain goal. Her designs are driven by passion, endless creativity, and psychology.


Barb King has nearly two decades of experience in publishing. After working as a book designer for a scholarly publishing company, she owned a book design company, where she worked with printers and publishers around the country. Barb is currently the Gallery and Visual Arts Manager at Steamboat Creates. She can be easily bribed with a cup of coffee and a pastry.


Lizzie Larock is a photographer, a writer, and a positive-psychology based coach. She’s the host of Gratitude Gravy podcast (launching in September), the creator of the PhotoWalk Guide (over 9000 Lizzie photowalkers out there and counting) and the creator of The Life Feast online membership program. She was Steamboat Creates Creative Leader of the Year in 2018. She’s lived in Steamboat for over 25 years and is the artist formerly known as the stressed-out owner of The Old Town Pub (14 years). Lizzie lives with her husband Matt, their dog, Luna, and their identical twin teenagers, Catherine and Jacey. She works in her studio above Lyon’s Drugstore complete with a typewriter and a mandatory haiku entrance tariff. She loves chardonnay nay, dislikes the carpool lane, and co-writes/performs all of these and other mom parodies in Steamboat Creates’ annual comedic Cabaret performance. You can learn more about her at https://larockstarcreative.com


Josie Litchfield is the founder of Kata Marketing, a small business marketing agency based in Northern California. Josie graduated from CU Boulder with a Bachelor’s Degree of Arts. She worked as the marketing director for a Foster Care Agency for 10 years, earning a Certification in Advanced Search Engine Optimization from The Bay Area Search Engine Academy. Since 2010, Josie has developed creative marketing strategies to help artists, non-profits, entrepreneurs, and small business owners to grow their sales online and in person. She’s especially excited to bring her workshops virtually to the Steamboat community, where she was born and raised. 


John Major is the public Reference Librarian in Steamboat Springs, Colorado. He has a background in Archives/Special Collections, and currently manages the physical and virtual reference resources available through the Bud Werner Memorial Library. He has a passion for preserving and ensuring access to information for all humans.


Randy Rudasics is the manager at the Yampa Valley Entrepreneurship Center, a branch of the Colorado Mountain College in Steamboat Springs. Randy managed a Small Business Resource Center including an eight room business incubator, coordinated a local chapter of SCORE business counselors, counseled existing and new start-up businesses and served as a primary community resource on behalf of Colorado Mountain College. Randy has been the Chair of Steamboat Springs Economic Development Council (2009-2011); President Steamboat Springs Chamber Resort Association (2014/2015); Leadership Steamboat co-facilitator (2009-2018); President of the Rotary Club of Steamboat Springs (2019-2020). Among many accomplishments, he has developed and taught three credit classes titled Entrepreneurial Operations, Small Business Management, Intro to Business and HR Management and assisted hundreds of prospective entrepreneurs find professional assistance in the evaluation and development of business ideas and plans.


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