2021 Fall Workshops
REGISTRATION OPEN!
Connect to Your Customers with Effective Newsletters
LA Bourgeois
Wednesday, October 13th
12:00 – 1:00 PM
$30 ($25 for SC Members)
Learn the basics of why and what a newsletter is and jump into the meat of how to create a newsletter readers want to open and read. The workshop will cover what to write about, how to build an engaged list, and create an enticing reward for people who sign up for your newsletter.
This workshop is presented online through Zoom. The workshop link will be emailed one day before the start of the workshop. Can’t make it at the scheduled time? No problem! Register to receive the workshop recording.
Registration: https://www.eventbrite.com/e/186117441277
The Art of Collaborations
Dagny McKinley
Friday, October 15th
12:00 – 1:00 PM
$30 ($25 for SC Members)
Creating a work of art is not enough to be successful today. Creatives are expected to market and promote their works as well. One of the easiest ways to do this is through collaborations. Learn how cross-disciplinary collaborations can take your work to the next level. Can’t make it at this time? No problem! Register to receive the workshop recording to watch at your convenience.
Registration: https://www.eventbrite.com/e/186122897597
How to Create a Business Website on Squarespace
Michanae Edwards
Tuesday, October 19th
12:00 – 1:00 PM
$30 ($25 for SC Members)
Creating a website for your small business can be very intimidating and it can be so hard to figure out where to start and how to make sure it’s successful. In this workshop, we’ll be working with the all-in-one platform Squarespace, where I’m a certified Squarespace Circle member. Learn to create a website that works for your business and communicates your message in a gorgeous way to attract just the right audience.
We will cover:
- Setting up your account
- Selecting the right website template
- Selecting a font and color theme
- Creating a sitemap that is effective
- How to create and strategically place “Call to Actions”
- How to explain the value/service/product you provide
This workshop is presented online through Zoom. The workshop link will be emailed one day before the start of the workshop.
Can’t make it at this time? No problem! Register to receive the workshop recording to watch at your convenience.
Registration: https://www.eventbrite.com/e/186074041467
Copyright Basics for Creatives
Caroline Kert
Wednesday, October 20th
12:00 – 1:00 PM
$30 ($25 for SC Members)
Come learn the basics of copyright law with local arts attorney, Caroline Kert. Learn how to identify when someone may be infringing your rights, or when you’re infringing theirs. We’ll also examine fair use concepts, and popular misconceptions.
This workshop is presented online through Zoom. The workshop link will be emailed one day before the start of the workshop. Can’t make it at the scheduled time? No problem! Register to receive the workshop recording.
Registration: https://www.eventbrite.com/e/186925066907
Grant Writing for Arts-related Businesses and Nonprofits
Crystal A. Polis
Tuesday, October 26th
12:00 – 1:00 PM
$30 ($25 for SC Members)
This workshop is for individual artists and organizations. When you are the owner of a small business or the director of a small nonprofit, you don’t have the luxury of a Development department. You do it all, either on your own or with only a few team members. You want to devote most of your working time to CREATING, right? But deadlines for Grant applications, Calls for Entries, Call for Artists, Artist Residencies, Requests for Proposals are always looming over you. Hear from a professional grant writer how you CAN manage this part of your workload without feeling overwhelmed.
Learn how to:
- Find opportunities
- Sharpen your Artist Statement or Mission Statement
- Deliver a compelling narrative
- Make a Project Budget
- Align your expectations
This is also your opportunity to bring your latest grant application (in progress or already submitted) to a professional grant writer and receive honest feedback and a fresh perspective. We will discuss how to avoid common mistakes and how to make your application as competitive as possible.
This workshop is presented online through Zoom. The workshop link will be emailed one day before the start of the workshop.
Can’t make it at this time? No problem! Register to receive the workshop recording to watch at your convenience.
Registration: https://www.eventbrite.com/e/186915478227
WORKSHOP INSTRUCTOR BIOS
LA (as in tra-la-la) Bourgeois has been creating and managing newsletters for over a decade. LA started writing for the web back in 1998, creating copy for her ISP. She has written and edited newsletters, emails, blog posts, and copy for businesses as diverse as performing arts centers, arts councils, fine furniture workshops, knitting designers, and writers. LA Bourgeois loves helping all kinds of artists manifest their creativity. She pursues art as it takes her, but her main love is writing. LA has a degree from the University of Denver in English with an emphasis on Theatre. She’s a serial entrepreneur, having run businesses as diverse as an internet service provider, yarn & fabric shop, and liquor store. She believes exploring your creativity invites joy into your life; embracing your creativity infuses your life with joy; and manifesting your creativity gives you a joyous purpose.
Michanae Edwards Michanae(pronounced Mi-sha-nay) is the owner and designer behind Michanae’s Designs. She is an island girl from Ocho Rios, Jamaica. She started Michanae’s Designs in September of 2019 and it grew very quickly. Michanae has worked with business owners in Steamboat and from all over the United States, right from the comfort of her own home. She specifically works with female service providers who are interested in a more minimalist approach to design – someone who’s looking for a website and brand to be designed strategically to achieve a certain goal. Her designs are driven by passion, endless creativity, and psychology.
Caroline R. Kert is an attorney and a mediator. She champions artists and helps businesses in the creative industries protect their revenue streams, so they can focus on what they do best. She helps clients cut through the overwhelm to develop priorities and strategies that work for their specific business needs.
She counsels businesses, nonprofits, and emerging artists on all aspects of their business practices including entity formation, joint ventures, employment and independent consultant contract negotiation, employment law, intellectual property registration and licenses, risk management, collections, conflict resolution, and litigation. She also handles appeals to the federal and state court systems.
Ms. Kert has extensive experience governing nonprofit, environmental, government, and arts programs. She was appointed as Burning Man’s regional contact for Boulder in 2016 and was named the Colorado Business Committee for the Arts’ inaugural Volunteer Attorney of the Year in 2018.
When she is not in the office, Ms. Kert enjoys film, having worked on many student and professional sets and having attended the Colorado Film School for cinematography and directing. She also enjoys strategic games and poker.
Dagny McKinley has published seven books helping preserve local history, sharing stories about exploration, wild spirits, and history and heritage. Over the past four years she has learned the importance of collaboration and seen the results good collaborations create for everyone.
Crystal A. Polis is the owner of Polis Consulting, LLC. Cyrstal’s experience comes from large and small institutions and includes grant writing, development, exhibitions, collections management, and historical research. She has worked in museums and arts organizations in Philadelphia, Cleveland, and Washington, DC. From 2014 -2020, she was the Communications Director for Boulder County Arts Alliance.
In 2020, she started her own business because to help creative people thrive. Locally, she has written successful grant applications for the SCFD, Colorado Creative Industries, Boulder Arts Commission, Boulder County Arts Alliance, Community Foundation Serving Boulder County, Longmont Community Foundation, Lafayette Arts and Cultural Commission, Redline Contemporary Art Center, and more. She provides individualized attention to clients who seek help with grants, bookkeeping, and capacity-building.