Digital Marketing 101: Hashtags, DM’s and Trolls, OH MY!

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class

When:

Tuesday, October 13, 2020

Time:

12:00PM-1:00 PM

Where:

Online

Cost:

$30 ($25 for SC Members)

Josie will provide simple step-by-step plans you can do on your own time and your own budget. Promoting yourself is never easy, let’s take the pain out of the process and learn the secrets the big marketing companies don’t want you to know!

This intro class will teach participants:
– How to build your brand online with social media, storytelling, and calls-to-action
– An overview of the most used social media platforms such as Facebook, Instagram, and Twitter, etc., and an exploration of which ones will work for you
– How to set up your accounts (i.e. the differences between business and personal pages, groups, and events), how to build accounts that grow, and what mistakes to avoid (please don’t ever post hashtags on Facebook!)
– A guide to WHAT to post, WHERE, and WHEN to post it

Participants will learn simple social media hacks to save time and also the basic rules of each platform to make sure you don’t get put in ‘Instagram Jail’ (this is a thing…). If time allows, we will dip into data to view what is working and what’s not. Participants will leave with a concrete to-do list to get started and will receive a downloadable PDF of ‘What to Post’ as well as a ‘Content Calendar.’

This class is presented online through Zoom. The class link will be emailed one day before the start of the class.